We Turn Consumers into "Your" Customers

Extensive services, exceptional talent, and a history of success in the automotive sector and other industries.

We are a boutique-style experiential marketing company that’s been bringing our passion and enthusiasm to events across Canada for over two decades. Our goal has always been to provide the best insights, strategies and talent to help you develop strong relationships with consumers and ensure that they leave your event feeling educated, engaged and interested in your product.

So how do we do it?

We start with the most important realization – that each of our clients experiences unique challenges, so sales, marketing and service solutions are always different. We then develop individually tailored strategies to meet and satisfy your specific needs.

While “automotive” is our primary discipline, all industries will benefit from the variety of Marketing tactics we offer, including:

  • Event Planning & Management
  • Event Marketing
  • Experimental Marketing/Lead
    Generation/Data Collection
  • Guerilla Marketing
  • Product Training - Brand Ambassador training, in-dealership training
  • Entertainment - Musicians, dancers, emcees etc...
  • Script Development / Writing
  • Wardrobe/Costume Design and Coordination
  • Promotional Products
  • Daily Management Reports
  • Travel & Accomodation Booking
  • Product Sampling
  • Warehousing
  • Ride and drive
  • Vehicle Management and Transportation


Our strength is our people. The size of our talent pool, their technical expertise and years of experience all make CMI a tough act to follow. Most of our Management has been with us for years; they’re experienced, passionate and committed to the success of our clients.

By partnering with Charisma Marketing Inc. (CMI), you’ll be working with some of the best marketing specialists in the industry. Our one-on-one interview process and staff testing ensures everyone at CMI is knowledgeable and up-to-date on your products and services. Our Senior Managers are hands on at every event, bringing their expertise to each project we work on. When it comes to selecting the right people to engage consumers and influence them towards purchase consideration, we set the gold standard.


  • Technical Product Trainers
  • Precision Drivers
  • On Stage Product Presenters/Spokesmodels
  • Emcees
  • Event Staff/Talent Management
  • Brand/Product Ambassadors
  • Hostesses/Models /Actors
  • Lead Generation Staff / Product Samplers
  • Entertainers - Musicians, Singers, Dancers
  • Security
  • Special Staff – multi-talented skill sets (ie. Knowledge of ASL – American Sign Language)

A history of excellence

Incorporated in 1991, Charisma Marketing Inc., has enjoyed long and successful partnerships with many companies, both automotive and other. CMI has partnered with Chrysler Canada for 28 years, Mazda Canada for 14 years, Mercedes-Benz Canada for 10 years, Timber Specialties for 10 years & Cleo for 8 years. Our track record and partnership longevity is proof of our ability to deliver successful results to all of our clients.

Let's talk

We look forward to being your support team and your partner.

Cina Aquilina, President
(416) 230 3173
6A Beaumont Rd.
Toronto, ON M4W 1V4